Moet & Chandon – POS Design
The Cocktail Service were tasked by Moët & Chandon to develop new, innovative and fun permanent service rituals and ritual items for their large format bottles in selected UK night time accounts. The concept needed to bring visibility to the brand while not encroaching on any similar serve of key competitors. Working alongside a product design agency, The Cocktail Service developed “The Moet Crate” which featured LED lights and laser cut branding in a fabricated, wood crate. The concept allowed maximum visibility in key nightime accounts while staying true to the Moet brand values.