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Bacardi reveals alcohol free spirit Palette

January 6, 2022 by Joel Davidge

Palette, a new range of alcohol-free spirits from Bacardi, is launching in select bars in London, Amsterdam, and Paris later this month.

 

Drinks giant Bacardi have unveiled their latest non-alcoholic “spirit” offering. The result of a collaboration between Bacardi and Dutch bartenders from Amsterdam led to two 500ml flavours, or “expressions” – Bacardi Palette Roots and Bacardi Palette Bold.

Palette Roots and Palette Bold non alcoholic spirit from Bacardi

Designed to work well in non-alcoholic cocktails, both Roots and Bold are listed as “non-alcoholic spirits” rather than being associated with specific alcoholic equivalents like gin, or vodka.

 

However, Palette Bold’s “woody, oak and smoky notes” make it a nice rum substitute.

 

Made with juniper berries, Palette Roots would seem inspired in part by gin. Yet, the addition of ginger, and oils of nutmeg, cloves and cinnamon would suggest something a little richer and exotic. The tasting notes describe a “deep, complex and fragrant flavour.”

 

Marine Rozenfeld, innovation development lead for Bacardi Europe, Australia and New Zealand says that the brand is “calling time on sweet, tasteless ‘mocktails’”.

 

“With the launch of Palette coming hot on the heels of our new Martini Non-Alcoholic Aperitivo with its ground-breaking quality and taste, we are definitely taking mindful drinking to new heights.

 

“Palette is the perfect choice for creative bartenders looking to mix things up behind the bar. I can’t wait to see how they use Palette to flex their creative muscles with non-alcoholic cocktails in a way that’s never been possible before.”

 

Palette joins Bacardi’s ever growing low & no alcohol offering, including Martini Non-Alcoholic Aperitivo Vibrante and Floreale. Martini Fiero Vermouth and St-Germain elderflower liqueur also make for great low-ABV ingredients.

 

The announcement comes as many industry experts list no and low alcohol options as a key drink trend for 2022.

 

Bacardi also recently launched a 30% ABV Grey Goose Vodka: Grey Goose Essences, which comes in three expressions. It’s another example of Vodka needing to adapt to success of botanical flavoured spirits like gin in recent years.

 

IWSR research shows that during 2020, the LoNo sector saw a 30% jump in demand. This is expected to rise by another 31% by 2024.

 

Palette have released a list of cocktail recipes for the spirit:

Gimlette Highball. A mojito alternative featuring Palette Roots, lime juice, lime and mint cordial and soda.

Palette Vibrante, with Roots and Martini Non-Alcoholic Vibrante.

Pink Clove, combining Roots with grapefruit soda, lime, and tonic.

Bold Rush, featuring Palette Bold, lemon, agave syrup, and mint.

Bold Espresso. Using Bold in place of Vodka to make an inspired alcohol-free Espresso Martini alternative.


Light and Spicy
, made with Bold and ginger beer for a twist on the Dark ‘n’ Stormy.

Bacardi aims to continue educating bartenders and venues about mindful drinking as part of the Raise Your Spirits initiative. The brand created a £1.5 million programme in 2020 to support bars and bartenders across Europe, during the Covid-19 lockdown.

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