The Soho Sheebeen

The Soho Sheebeen

client: Quintessential Brands

LOCATION: Soho, London

To coincide with the launch of three new brands of Irish Spirits, The Soho Shebeen bar was created by our team to deliver a brand experience featuring Feeney’s Irish Cream Liqueur, The Dubliner Irish Whiskey and The Dublin Liberties Oak Devil Irish Whiskey. Taking over a disused shop on Greek St, our team designed, produced and operated the bar for two weeks on behalf of our clients.

With three floors dedicated to the Spirit of Ireland - with the Feeney’s experience on the Ground Floor, a Dubliner speakeasy themed pub on the first floor and a cool gothic style bar to celebrate The Dublin Liberties Oak Devil on the Second Floor.

The bar was an incredible success and was regarded as the Number One pop up in the UK during November with a full house every night and queues down the street!