Negroni Week 2021: Imbibe and Campari team up for charity
What is Negroni Week 2021?
Between 13-19 September bartenders across the world will celebrate the Negroni Cocktail as part of Negroni Week 2021.
As the tagline on the Negroni Week website reads:
7 Days. 3 Ingredients. 1 Simple Way to Give Back.
Participating bars donate to a list of charities when they sign up as a venue on the official Negroni Week 2021 website. Throughout the week they put on the classic Negroni cocktail as well as creative twists on the cocktail.
Negroni Week by The Numbers
Years Running: 9
Participating Venues: 12,000
Money Raised: Over $3 million
7 Awesome Negroni Week 2021 Cocktails
Campari is teaming up with 7 of the world’s best bartenders to create twists on the Negroni Cocktail.
On each day of Negroni Week 2021 Erik Lorincz (UK), Fabio La Pietra (Brazil), Giacomo Giannotti (Spain), Luke Whearty (Australia), Bannie Kang (Taiwan), Tiffanie Barriere (U.S) and Tommaso Cecca (Italy) will all create innovative twists on the Negroni Cocktail.
Campari Senior Director Marco Cavagnera said: “We’re thrilled to be back full swing for Negroni Week this year, giving bartenders a chance to showcase their Red Passion in one of the world’s most iconic cocktails, providing Campari and Negroni lovers around the world with unique experiences, all for a worthy cause. Together with Imbibe, we invite everyone to join us in celebrating, toasting to charity with a Negroni in hand.”
Karen Foley, Publisher of Imbibe, said: “We’re so excited to be celebrating the 9th year of Negroni Week with our trusted partners at Campari. From bartenders to enthusiasts, we’re thrilled to see everyone join forces once again to raise money for important causes in the places they love the most-bars and restaurants.”
The Cocktail Service will be featuring the best of the best – see below for details.
Need inspiration for your next Negroni twist?
Campari UK has teamed up with 11 top UK bartenders to present Negroniology – a free downloadable ebook with recipe ideas.
Including recipes from Alex Mills at Lab 22 and Giulia Cuccurullo at The Artesian this must-read is “built by bartenders, for bartenders”.
How to Make a Negroni Cocktail
25ml Sweet Vermouth
How to Make a Negroni Cocktail
Add all ingredients to a rocks or an old fashioned cocktail glass.
Add ice and stir 3 or 4 times. Garnish with an orange zest.
You can find out more about the history of the Negroni Cocktail over at The Cocktail Society.
Did You Know?
Campari is the first drink brand to be listed as an ingredient in the IBA (International Bartender Association) Official Drink List.
A Brief History of Campari
1860 – Drink manufacturer Gaspare Campari experiments and creates the Campari recipe, still kept secret in the present day.
A few years later in 1867, Campari opened the Camparino bar, which still serves Campari recipes today.
Towards the turn of the century the Campari brand continued to grow.
In the 1920s the classic cocktails Negroni and Americano are invented, boosting Campari’s popularity
Between the 1940s and 1960s Campari establishes itself as a well-known brand, collaborating with famous artists on iconic marketing campaigns.
With the rise of Italian aperitif Happy Hour culture in the 1980s Campari was a must have item at drinks parties and social occasions.
Today, Campari is distributed in 190 countries in the world and is an industry leading brand.
How to get involved:
Become a Participating Venue
To be added to the official list of participating bars you have until 19:00 on Friday 10th September (11:00 a.m. PST) to register: http://www.negroniweek.com
Make a Donation
To make a donation to one of the official charity partners, you can view the list here.
Support a Local Venue
If you’re looking to support a local bar participating in Negroni Week 2021 you can view the list of officially participating bars here.
Share Your Own Negroni Creation
Follow our hashtag #ExtraordinaryDrinking and of course, the Negroni Week 2021 tags:
#NegroniWeek #Negroni #Campari #Imbibe @Campariofficial @Imbibe