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The Cocktail Service partners with International Drinks Expo 2021

September 16, 2021 by Joel Davidge

The Cocktail Service is delighted to be partnered with The International Drinks Expo.

The iconic drinks event runs between 9th – 10th November 2021 at the ExCeL London.

Connecting hospitality professionals, and providing retailers with innovations to boost ROI, if you want to maximise drink sales, the IDE needs to be on your calendar.

The 2021 lineup is still to be confirmed but the International Drinks Expo regularly has over 100 seminars and workshops, as well as hundreds of exhibitors and show features.

The International Drink Expo is part of Food Entrepreneur Show #FES21, a collection of  six industry-leading food and drink events all running simultaneously.

International Drink Expo 2021

CLICK: Register to reserve your free International Drinks Expo 2021 ticket


What is The International Drinks Expo?

Including keynote speakers from drinks industry experts, Innovation Awards and Panel Debates, there is something for everyone.

Guests can unwind in the nightclub zone, or network in the VIP lounge.

The IDE is managed by award winning trade exhibition organisers Fortrem International. With over 20 years’ experience in managing leading on trade exhibitions, Fortrem run over 35 large scale events across multiple sectors. Fortrem are based in London, Singapore, Austin, and Miami, with more locations to follow shortly.

View Fortrem International’s Event Portfolio

The 2019 International Drinks Expo lineup included Michael Kill from the The Night Time Industries Association, Neil Walker from the Society of Independent Brewers, and Lisa Paton, International Growth Director at BrewDog.

View the International Drink Expo Lineup

The Expo also lists hospitality businesses which are up for sale, providing entrepreneurs an avenue to scope out new opportunities.


The Cocktail Service at The International Drinks Expo

From launch in a garage in Oxford in 2009, The Cocktail Service is now one of the UK’s leading drinks and event companies.

Launched by Nick Ford, Tom Bronock and Casey Small, The Cocktail Service aims to deliver extraordinary drinking experiences.

Co-founder of The Cocktail Service Tom Bronock says, “After a difficult 18 months for the industry, as one of the UK’s most prominent bar consultancy agencies, The Cocktail Service is delighted to be partnering with this major drinks industry event, providing opportunities for hospitality professionals to adapt and diversify.”

Working with established brands including Google, Red Bull, and Stolichnaya Vodka, The Cocktail Service is also regularly quoted in national media as experts in the drink and events sector.

The Cocktail Service Portfolio

The Cocktail Service also ran the highly successful Drinkstagram Awards 2020, which reached 1.4 million people across 32 countries.

Recent brand activations include Bowmore Whisky at Goodwood Festival, and Red Bull at Latitude and Wilderness Festival.

See our full list of services


About ExCeL London

London’s ExCeL has 100,000m2 of space and is one of the premier event and exhibition spaces in the UK.

It is located in London’s The Royal Victoria Dock which has a rich history of commerce and trading. ExCeL London was opened in 2000, as part of a regeneration of the Royal Docks.

Each year over 400 events are hosted at ExCeL London, with over 40,000 companies and 4 million people exhibiting at the venue. ExCeL contributes £4.5 billion in economic impact to London, providing over 35,000 jobs.

In 2020 ExCeL London temporarily became NHS Nightingale, a pop up hospital in the national fight against coronavirus.

Upcoming events include The AI Summit London, The National Wedding Show, and Grand Designs Live 2022.

View the full ExCeL London event calendar


How to get involved:

Register to reserve your free International Drinks Expo 2021 ticket

Over the two day event The Cocktail Service will highlight the best innovations and news from the International Drinks Expo 2021.

Check out our socials: Instagram, Facebook, LinkedIn, and Twitter.

Follow our hashtag #ExtraordinaryDrinking and the official IDE tags: #IDE21 #FES21


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