Influencer Packs
Striking gifts which influencers love to share
To create a memorable touchpoint for your brand you need something that influencers want to shout about.
That’s where our bespoke influencer gifts come in.
We have worked with major brands Stoli Global, Gum Gum and Barclays to deliver long and short-run drinks-focused influencer kits.
Our unique influencer gifts, media kits and packs provide a truly unique experience for recipients.
Packages for Every Budget
Bespoke Design
Quick Turnaround
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Anytime we work with The Cocktail Service I know we’re in good hands.
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Anytime we work with The Cocktail Service I know we’re in good hands.
“Their management is second-to-none, with quick response times, great communication and solutions to unique requests. The services are high-quality and delivered professionally. You can remove ‘Cocktail’ from the name and just be called ‘The Service’!”
Eye-catching Bespoke Design
It all starts with your story.
After all, that’s what your customers will buy into.
Our team will collaborate with you to create proposals which uniquely position your brand.
From a series of initial concepts we’ll hone in on a design that will ensure your influencer and media packs stand out from the crowd and cut through the noise.
Using a number of leading manufacturing partners, we produce kits of the highest quality and finish to ensure your brand stands out.
Influencer Outreach & Fulfilment
We specialise in one-stop design, manufacture and delivery of influencer packs across the UK and Europe. We have extensive experience in the large-scale fulfillment of influencer packs. We can also assist with influencer outreach via our PR partners to ensure maximum exposure for your brand.
Why Influencer Marketing?
Here’s a few numbers to think about if you’re planning your next campaign:
Influencer marketing was worth £10.9 billion in 2021.
Studies have found that influencer marketing can provide 11x return on investment compared to traditional marketing techniques.
8 Out of 10 Consumers have bought something after seeing it recommended by an influencer.
67% of brands use Instagram for influencer marketing.
But is an influencer pack right for your product or service?
Our team will talk over your needs and provide a personalised solution for you.
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Frequently Asked Questions
What can influencers do for your brand?
Through their large online followings, influencers can help your brand gain exposure and put you in front of new customers.
A professional and slick influencer pack is a must if you are thinking of putting your product in front of influencers.
Remember, they will be approached regularly and will be very protective of their brand.
What is an influencer kit?
An influencer kit (also known an an influencer pack) is sent to the influencer containing a product to be promoted.
The best influencer packs also contain brand guidelines on how to post and also a guide to using the product.
We can assist you in putting together an influencer pack which will be loved by influencers.
What goes in a media pack?
Media packs are documents containing key information about your business and product.
They will include things like your logo and variants, hi-res product images, a biography of your company and team.
If you are sending a product to media you will also want to include a product fact sheet, and the product, of course!
We regularly pitch to media and know the best way to get your product in front of journalists.
Say hello today and let’s talk about your requirements.
Do you have to pay influencers?
Yes you do!
Influencers work incredibly hard to build a loyal following, and are very protective of the brands they promote.
However, influencers with smaller followings, sometimes called micro-influencers, will charge less for a sponsored post.
The Cocktail Service, with our network of PR professionals, can assist you in sourcing influencers and managing the outreach process, to find an influencer right for your campaign and budget.
Where can we find media pack influencers?
There are a variety of platforms like TikTok marketplace where you can source influencers for your brand campaign.
However, it can sometimes be helpful to enlist a company experienced in negotiating with influencers to ensure that your budget goes as far as it can!
How much is an influencer paid?
Influencer payments can range from £100 to thousands of pounds for a single post.
How much they get paid depends on a number of factors including how many followers they have, engagement, and reach.
The Cocktail Service has years of experience in running digital campaigns to maximise ROI, so get in touch to chat about how we can help you.
How does an influencer gifting campaign work?
An influencer gifting campaign is where a brand or company sends their product or service to an influencer.
The influencer then creates a post (either an image and caption or a video) sharing the product.
Often this will be in the form of a review or product recommendation.
Can you help me know how to gift influencers?
Yes absolutely.
We’ve managed influencer gifting campaigns for big brands including Monzo and Salesforce.
We can help you with ideas for your influencer gifting pack to showcase your brand and product in the right way.
How do we know when to use #gifted?
The rules on whether influencers need to disclose that they have been gifted a product or been sponsored to post about a brand change depending on the platform.
Luckily, we have multiple influencer gifting projects under our belt so we will be able to brief the influencers on the correct disclosure policy to ensure that the post is not downgraded by the algorithm.