Drinks Brand Activation
We make drinks brand activation easy.
Our national reach, via three strategic hubs, logistical expertise and understanding of ROI, managed under one roof means we solve the problem of costly, multi-agency delivery.
This joined up approach has been pivotal to brands and distributers alike, creating a solution that offers consistency of delivery, national reach and more mileage for marketing spend.
"It was a great event and we certainly raised awareness of the two brands to an engaged audience. Great working with you all - the dream team!”
Discover how we’ve supported leading distributers, independent brands, PR and activation agencies with field-based marketing and brand activations.
360 Campaign Management
We deliver a range of services to support drink brands and specialise in maximising ROI for brand activations.
Activating effectively and on strategy needs expertise, experience and exceptional project management.
We can provide bespoke bar design and builds that are on brand and operationally effective, cocktail design and creation to help activate new brands or SKUs, plus visual merchandising and POS for the on trade.
We can manage the handling and distribution of POS on behalf of you and your clients to support events and marketing campaigns. As well as on and off trade sampling campaigns for drinks brands with engaging brand ambassadors. More on sampling campaigns can be found in our guide on how to deliver a drinks sampling campaign.
Our 360 drinks brand activation is all brought together by years of experience, an unrivalled industry network and an approach to staffing and training unique to TCS.
The great thing about The Cocktail Service is being able to trust them to deliver. I never felt like I needed to manage or that the job was not getting done.
Sinead O’Frighill, Quintessential Brands
Making Brand Activations Easy
With decades of experience you can trust us to know what works and what doesn’t.
Once we have your brief, we’ll suggest a range of options to deliver the results you need.
It's All About People
Our people, whether project managing from our head office or field based delivering our activation projects, are critical to our agency. Underpinning every successful activation are the people. For an example of another activation, see the Japanese gin activation.
The experience and communication of our planning teams, the matching of brands with relevant bar teams, through to the execution and consumer engagement in the live environment, we look at every detail.
In fact, our people are so important we have developed industry standard bar training and education programmes through online and live learning.
We use cloud based staffing management programmes that utilise detailed personal profiling of our people, ensuring we are able to match our teams to the right brands on brief.
Interested in independent brands? Check out these independent spirit brands.
We talk about our network a lot but with good reason.
Over the last decade, TCS has developed a network that is on a national scale, integrating three national hubs, a vast database of the leading drinks specialists and a supplier network that is tried and tested.
This network allows us to deliver the hundreds of events and projects that we do annually, with varying complexity and brand KPIs. As an agency this has made us an essential partner to so many brands.
We understand creativity, innovation and design as well as logistics, operations and delivery to an equal extent.
What this means for our clients is a solution to their problems which joins the dots, saves marketing budget and delivers quality activations every time.