Drinks Brand Activation
Simply put, we make drinks brand activation easy. Our national reach, via three strategic hubs, logistical expertise and understanding of ROI, managed under one roof means we solve the problem of costly, multi-agency delivery.
This joined up approach has been pivotal to brands and distributers alike, creating a solution that offers consistency of delivery, national reach and more mileage for marketing spend. We have worked alongside many of the leading distributers, independent brands, PR and activation agencies to support field-based marketing and brand activations. Clients include Edrington-Beam Suntory, Cellar Trends, Quintessential Brands, Stripe Communications, Red Bull, M&C Saatchi and Project Farm.
What We Can Do
We deliver a range of services to support drinks brand activations. Activating effectively and on strategy needs expertise, experience and exceptional project management. We can provide bespoke bar design and builds that are on brand and operationally effective, cocktail design and creation to help activate new brands or SKUs, plus visual merchandising and POS for the on trade.
We can manage the handling and distribution of POS on behalf of you and your clients to support events and marketing campaigns. As well as on and off trade sampling campaigns for drinks brands with engaging brand ambassadors. Our 360 drinks brand activation is all brought together by years of experience, an unrivalled industry network and an approach to staffing and training unique to TCS.
Our people, whether project managing from our head office or field based delivering our activation projects, are critical to our agency. Underpinning every successful activation are the people. The experience and communication of our planning teams, the matching of brands with relevant bar teams, through to the execution and consumer engagement in the live environment, we look at every detail.
In fact, our people are so important we have developed an industry standard, training and induction programme through online and live learning. We use cloud based staffing management programmes that utilise detailed personal profiling of our people, ensuring we are able to match our teams to the right brands on brief.
We talk about our network a lot but with good reason. Over the last decade, TCS has developed a network that is on a national scale, integrating three national hubs, a vast database of the leading drinks specialists and a supplier network that is tried and tested.
This network allows us to deliver the hundreds of events and projects that we do annually, with varying complexity and brand KPIs. As an agency this has made us an essential partner to so many brands. We understand creativity, innovation and design as well as logistics, operations and delivery to an equal extent. What this means for our clients is a solution to their problems which joins the dots, saves marketing budget and delivers quality activations every time.