The Soho Shebeen Brand Activation
To create a brand experience for the launch of three new brands of Irish Spirits
THE EXTRAORDINARY EXPERIENCE
The Soho Shebeen bar was created by our team to deliver a brand experience featuring Feeney’s Irish Cream Liqueur, The Dubliner Irish Whiskey and The Dublin Liberties Oak Devil Irish Whiskey.
Taking over a disused shop in London, our team designed, produced and operated the bar for two weeks on behalf of our clients.
With three floors dedicated to the Spirit of Ireland – with the Feeney’s experience on the Ground Floor, a Dubliner speakeasy themed pub on the first floor and a cool gothic style bar to celebrate The Dublin Liberties Oak Devil on the Second Floor.
The bar was an incredible success and was regarded as the No 1 pop up in the UK during November with a full house every night and queues down the street!
The Cocktail Service provided mobile bar hire, design, production, cocktail bartender hire, stock, cash management, licensing, equipment and event management.
The great thing about the cocktail service is being able to trust them to deliver. I never felt like I needed to manage or that the job was not getting done.
SINEAD O’FRIGHILL, QUINTESSENTIAL BRANDS