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Red Bull: Latitude Festival & Wilderness Festival Brand Activation

1000+

Guests

6

Drinks Experts

8

Days

The Brief

TCS were tasked with providing a team of Brand Bartenders and Event Support Staff to run the Red Bull ‘Lab Bar’ activation at Latitude Festival and Wilderness Festival.

The Extraordinary Experience

Our team were required to communicate key brand messaging to consumers in a fun and engaging way, while serving high volumes in a challenging arena, driving revenue and maintaining absolute continuity across the perfect serves.

TCS also developed and delivered the ‘Lab Bar – Cocktail Masterclass’ concept to 1,000 guests across the activations.

We created the cocktails and ran informative and educational cocktail classes for up to 20 guests per session, giving guests the tools to create incredible Red Bull cocktails at home.

A bartender in a black hat and sunglasses pours from a vodka bottle into a spirit jigger with a Red Bull branded cup in the foreground and the Red Bull logo behind. From the Red Bull Lab Bar activation at Latitude Festival 2021


A man in a flower patterned shirt pours a cocktail from a shaker into a blue Red Bull shaker tin at the Red Bull Lab at Wilderness Festival
A man in a flower patterned shirt pours a Red Bull ready to drink cocktail into a blue Red Bull branded cup at the Red Bull Lab at Wilderness Festival

A man stood at a cocktail station in the Lab Bar activation at Wilderness Festival 2021 concreates as he squeezes a grapefruit into a cocktail shaker tin

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