Red Bull: Latitude Festival & Wilderness Festival
The Brief
TCS were tasked with providing a team of Brand Bartenders and Event Support Staff to run the Red Bull ‘Lab Bar’ activation at Latitude Festival and Wilderness Festival.
The Extraordinary Experience
Our team were required to communicate key brand messaging to consumers in a fun and engaging way, while serving high volumes in a challenging arena, driving revenue and maintaining absolute continuity across the perfect serves.
TCS also developed and delivered the ‘Lab Bar – Cocktail Masterclass’ concept to 1,000 guests across the activations.
We created the cocktails and ran informative and educational cocktail classes for up to 20 guests per session, giving guests the tools to create incredible Red Bull cocktails at home.
![A man in a flower patterned shirt pours a cocktail from a shaker into a blue Red Bull shaker tin at the Red Bull Lab at Wilderness Festival](https://www.thecocktailservice.co.uk/wp-content/uploads/2021/08/red-bull-wilderness-festival-2021-8626-scaled.jpg)
![A man in a flower patterned shirt pours a Red Bull ready to drink cocktail into a blue Red Bull branded cup at the Red Bull Lab at Wilderness Festival](https://www.thecocktailservice.co.uk/wp-content/uploads/2021/08/RED_BULL_WILDERNESS_2021_8403-scaled.jpg)
For more inspiration on festival style cocktails, check out the Jaisalmer gin influencer kit.
Get In Touch With Our Team
Speak To One Of Our Team Today Get in touch