Red Bull: Latitude Festival & Wilderness Festival Brand Activation
TCS were tasked with providing a team of Brand Bartenders and Event Support Staff to run the Red Bull ‘Lab Bar’ activation at Latitude Festival and Wilderness Festival.
The Extraordinary Experience
Our team were required to communicate key brand messaging to consumers in a fun and engaging way, while serving high volumes in a challenging arena, driving revenue and maintaining absolute continuity across the perfect serves.
TCS also developed and delivered the ‘Lab Bar – Cocktail Masterclass’ concept to 1,000 guests across the activations.
We created the cocktails and ran informative and educational cocktail classes for up to 20 guests per session, giving guests the tools to create incredible Red Bull cocktails at home.