Grenade UK

THE BRIEF

Grenade approached The Cocktail Service as they were launching a new product, a zero sugar energy drink.

The first part of the brief was to create some bespoke cocktails and non-alcoholic cocktails using the product. The second part was to serve the drinks at the event, taking place at Protein Studios in Shoreditch, London.

The product was being released at the event, along with experiential activities created by Grenade.

THE EXTRAORDINARY EXPERIENCE

Our team of four events professionals created and served 200 guests, made up of press, VIP’s and Ambassadors, which added to the multiple activates Grenade were producing at the launch.

The tastes of the serves we aimed to complement the new energy product, and look visually impressive.

“They were absolutely perfect, Jamie was great. Everyone was on time and very professional! Cocktails went down a treat and the flavours were spot on. Thank you very much .”

– Emma, Marketing Manager Grenade UK

For more on the benefits of drink campaigns check out our guide on how to deliver a drinks sampling campaign.