Laphroaig Sampling Campaign
We were tasked to deliver a sampling campaign for whiskey brand Laphroaig across several cities and locations in the UK. The benefits of a sampling campaign can be read in our guide on how to deliver a drinks sampling campaign.
THE EXTRAORDINARY EXPERIENCE
Our team delivered a series of on-trade across cities in the UK using existing clients assets to support the campaign. We facilitated brand ambassador training at our Oxford offices for a number of Laphroaig brand champions to deliver the activation. Our ambassadors provided samples of neat Laphroaig and a Laphroaig cocktail to the general public and collated their opinions on the brand. Customer opinion was recorded and polaroids for social media were taken from all participants for social media channels. The activation saw us activate the barnd across 14 venues in four cities. Post campaign our brand specialist prepared a deck with our analytics, findings and recommendations for future campaigns.