Imbibe Live 2018 Brand Activation
The Cocktail Service was tasked with creating four stands on behalf of Quintessential Brands. The client brief was to create stands that showcased the breadth of the portfolio brands as well as creating vibrant stands that sparked consumer interest.
THE EXTRAORDINARY EXPERIENCE
We designed, built and operated the stands showcasing Crown Royal, Don Papa, Berkeley Square, Opihr Gin, Greenall’s and Bloom. Each of the stands had a branded mobile cocktail bar and our cocktail bartenders.
The stands included a purpose-built rum shack for Don Papa and a barber shop where visitors could get a beard trim or haircut for whisky brand Crown Royal that was a huge hit. We designed and managed all builds, installed all mobile bar units and supplied all mixologists across the trade stands.
The stands proved a great success with large visitor numbers and dwell time on the stands.
The Cocktail Service supplied mobile bar hire, bar branding, stand design and build, cocktails and cocktail bartenders.
The great thing about the cocktail service is being able to trust them to deliver. I never felt like I needed to manage or that the job was not getting done.
Sinead O’Frighill, Quintessential Brands