Camden Town Brewery: Camden Weeknite

THE BRIEF

We were approached by AB InBev and Camden Brewery to assist with a brand new sampling activation to launch Camden Weeknite with The Weeknite Beer Float. Our team were briefed to lead the sampling campaigns in London, Manchester and Leeds delivering samples of the brand to addresses across the cities via a social media campaign.

THE EXTRAORDINARY EXPERIENCE

Our agency delivered on brand specific sampling teams to run three activations across three cities.

Six of our team delivered over 100 cases of product to addresses across the three cities from the Week Nite Beer Float. We handled staffing and stock logistics.