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Malfy Gin Tasting Tour Brand Activation

10

Locations

250

Masterclass Attendees

96

Bottles Served

The Brief

The Cocktail Service were tasked with creating a fully branded Italian gelato tricycle for Malfy Gin to activate in sun traps and gardens across the city of London.

The Extraordinary Experience

A sip of Malfy captures the perfect gin moment: sitting on a sunny terrace, enjoying the view, “Dolce far niente”, the sweet art of doing nothing…

Our Brand Ambassadors created interactive tasting sessions, designed to teach those hosting the activation about the Malfy range, botanicals, signature serves, the story of the brand, and of course Italy – the birthplace of Gin!

The Cocktail Service provided activation design, build and deployment as well as our expert cocktail bartenders to deliver the masterclasses.




 




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