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Five Rivers Indian Spiced Rum Branded Bar


Branded Bar


Day Event


Estimated Footfall Impression

The Brief

The team at Five Rivers Indian Spiced Rum briefed us to create a branded bar asset which could be used for tasting events, masterclasses, or trade shows.

As well as incorporating their brand colours, the build needed to communicate the premium nature of the product.

The Extraordinary Experience

Five Rivers branding focuses on modern Punjab – both natural and man-made. This was our starting point, researching the area and collating a mood board from which to build our design.

Early on into this process we struck on the idea of ornate hanging curtains, which could be produced in the iconic Five Rivers rich blue.

The other striking element in the Five Rivers bottle design is a gold outline.

Building on this we focused in on the experience of an elegant lounge bar, where guests would be transported to modern Punjab.

The royal blue curtains, with lavish gold furnishings throughout, would flank the centrepiece: a selection of photographs showcasing the region, and members of the Sanghera family.

Local plants would help transport guests to this world, with multiple areas to sit and taste exquisite Five Rivers cocktails.

Practical Considerations

As well as looking good, the bar design had to be practical and allow for efficient service in a number of settings.

Before starting on a first version of the bar design we brought in event specialists from our operations team. Running through the scenarios where the asset was to be deployed allowed us to tweak elements to ensure the design was practical as well as aesthetically pleasing.

After creating a number of options for the client, we honed in on our final design.

Five Rivers Indian Spiced Rum Branded Bar

With a set design, our operations team quickly sourced suppliers and material to create some of the custom aspects of the bar, including the unique Five Rivers seal.

The finished bar was installed for its debut at Imbibe Live, a two day event where drinks industry professionals meet

About Five Rivers Indian Spiced Rum

The world’s first Indian spiced rum was founded by Taj Sanghera.

It’s a spirit created for the western palate, according to Sanghera, using botanicals in a similar way to gin. Using Indian botanicals such as cardamom, coriander, cassia, ginger and clove, they’ve created a unique spiced dry rum – with no added sugar.

Sanghera can trace his family ancestry back hundreds of years to the state of Punjab in northern India.

Punjab literally translates as “the land of five rivers” which is where the brand takes its name.

It is the meeting of these five rivers which creates the perfect environment for growing crops, including sugar-cane and spices.

Though often associated with the Caribbean, records show that sugar cane (which is used in rum production) was cultivated in India as early as 6000BC.

It’s a rum which can be enjoyed at any occasion and should be appreciated for its blend of spice. Smooth, mellow, yet with a hint of sweetness. Notes of cloves, cardamom, and ginger are discernible throughout.

Five Rivers Rum is perfect in a cocktail or enjoyed neat.

Bespoke Event Bars

Specialising in drink brand activation and large-scale event delivery, we have over a decade of experience supplying some of the world’s leading drink brands.

Working with clients including Red Bull at Latitude and Wilderness Festival and Bowmore Whisky at Goodwood Festival of Speed and for the launch of their Masters Selection single malt we create immersive, unique experiences for your clients and guests.

With an in-house design team, we can speedily take your concept or idea and make it a reality.

Our years of experience in the bar industry, national network of staff, and in-depth knowledge of drink brand marketing means we can offer full management of your campaign or activation.

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