Marketing & Brand Activation
Since 2009, The Cocktail Service have been delivering bar management at brand experiences for the drinks industry through direct to client work as well as with marketing, PR, creative and branding agencies. Our key focus is to add value to your live activations through our charismatic mixologists and creative drinks. We hire cocktail bars all over the UK and beyond and execute activations with professional precision.
We have worked alongside many of the top agencies in the UK including M&C Saatchi, LDR London, Slice, Innovision, Alchemy Live and MPR Communications.
Our experience in marketing activation, with a speciality in drinks brand activation, is second to none. We understand the importance of ROI and helping you and your client connect with their audience.
WHAT WE CAN DO?
We deliver a range of services to marketing and activation agencies. Bespoke bar design and builds that are on brand and operationally effective.
Cocktail design and creation to help activate new brands or SKUs. Visual merchandising and POS for the On Trade. Handling and distribution of POS on behalf of you and your clients to support events and marketing campaigns. On and off trade sampling campaigns for drinks brands with engaging brand ambassadors.
We are a trusted drinks industry specialist and deliver campaigns across the UK and Europe.
The Cocktail Service created a simple but highly effective promotion for one of our brands Toussaint, which unlocked new distribution at wholesale and on trade level.
Jeremy Rockett, Marblehead Brand Development
Sometimes, all our clients have is a simple brief. We produce creative proposals with supporting visuals and budgets to ensure delivery is on spec and to clients expectations.
Our design process is as much about the operational as it is about the aesthetic.
All concept designs ensure assets will be ergonomic and operationally sound in volume environments, as well as easily stored and transported. Our asset production is crafted to an extremely high standard while being cost effective and always on budget.
OUR BRAND TEAM
Brand activation and marketing in the live environment is a very specialist skill. There are a huge amount of moving parts and absolute attention to detail required, as well as a deep understanding of the mechanics of live events.
We have a dedicated brand specialist who works from the TCS side to ensure that drinks brands and our clients brands get the ROI they seek. In the live environment we ensure our events teams are matched to the brand. We have one of the industries best training programmes through our online FLOW Training portal that ensures all our teams have a strong background of bar and event training.
When delivering drinks brand specific events and activations, our teams receive further brand training that ensures our staff understand the brand positioning and DNA before entering the live event environment.
Long ago we realised the importance of investment in our people and that is why today we work with such an exciting client portfolio including Lavazza, Camden Town Brewery, Laphroaig, Thomas Dakin, Lucozade, Bloom Gin, Redbull, Mirabeau and Botanic Lab.